In this millennial era, not employing story-driven content visuals in any marketing campaign can be considered a detrimental mistake. Visual content has always played an integral role in the marketing campaigns of leading companies, and they now continue to rely on story-driven visuals to tell their brand stories effectively. Storytelling is one of the most powerful ways to build relationships with audiences and capture their attention. This list of facts can also be your beginners guide on understanding and creating story-driven content visuals that are super impactful. So without further ado, let’s dive right into it.
65% of People on Earth Are Visual Learners
Let’s start with the fundamentals of why visual content is so powerful and effective. Estimates suggest that 65% of people on Earth are visual learners, meaning they process information better when presented in a visual format rather than text or audio format. This visually suggests that visuals should be preferred over any other form of communication for an effective marketing campaign, and story-driven visuals are the best way to capitalize on this information.
85% of People Will Buy the Product After Watching the Videos
According to Venngage, it is estimated that 85% of people will purchase the product after watching its video. This means story-driven visuals can be a great way to communicate with customers and promote your products. It’s also worth noting that videos are extremely shareable, resulting in organic reach beyond what has been paid for or expected. Furthermore, videos tend to be more memorable than other forms of content, which can help to ensure your message reaches the right people.
Visual Content Can Produce Up to 180% More Engagement
Engagement is an integral part of any marketing campaign, and visuals can be a great way to achieve that. Statistics from Buffer shows that visual content can produce up to 180% more engagement than text-only posts. This means story-driven visuals should be an essential component of any marketing campaign to maximize engagement and get the most out of the content. On top of that, if it’s creative and interesting, it will likely be shared even further.
Storytelling Can Enhance Memory Retention by up to 22%
Memory retention is a critical factor in marketing campaigns, and storytelling is one of the best ways to ensure your message reaches its target audience. Studies suggest that storytelling can enhance memory retention by up to 22%, which means story-driven visuals are more likely to be remembered than other forms of content. In addition, storytelling can help you create a more emotional connection with your audience, which is essential in any marketing campaign.
So what’s all the fuss about story-driven content visuals? As you can see, they have numerous benefits that can help to increase engagement and memory retention while also creating an emotional connection with your audience. So if you want to maximize the impact of your marketing campaigns, story-driven visuals should be a fundamental component of any successful strategy.