As a marketer, you want to reach as many people as possible with your message. So it might seem like a good idea to buy fake Instagram followers or use spam bots to boost your numbers. But before you take the bait, do not buy instagram followers, especially fake ones. Beware: these methods can actually harm your business in the long run. In simple terms, fake followers and spam bots make your account appear more successful than it actually is. But they only will cause catastrophe to your Instagram marketing efforts. Let’s take a closer look at how using fake Instagram followers and spam bots can ruin your reputation, engagement rate, and, ultimately, your business.
They Don’t Engage With the Posts
Fake followers don’t engage with your posts, which can lead to an artificially low engagement rate that looks bad in the eyes of potential customers and collaborators. This kind of low engagement also affects how much reach you get from each post, meaning that even if someone does stumble upon your account, they won’t be exposed to your content as much. As a matter of fact, if your account is seen to have too many fake followers or spam bots, it can be flagged and possibly even disabled by Instagram.
They Can Jeopardize Your Reputation
Fake followers not only diminish your engagement rate, but they can also damage the reputation of your brand. People are smart enough to realize when something looks fishy and will form negative opinions of your brand if they see you regularly buying followers. This can also hurt your chances of being accepted into Instagram influencer networks, as they will be able to detect the presence of fake followers. Nothing can be more detrimental to your business than having a negative reputation.
They Won’t Convert Into Real Customers
At the end of the day, fake followers won’t convert into real customers or clients, as they are not interested in what you offer. Not only that but when you pay for followers, there’s no guarantee that those followers will even stay with you. Fake followers and spam bots can come and go without any warning, so that you won’t get much value from them in the long run. Some even start to follow and then unfollow you as soon as they can, which will decrease your following number.
So how do you ensure that your Instagram followers are real and engaged? The best way to go about it is to focus on creating quality content, interacting with other users in the community, and running promotional campaigns. Doing these things will help you organically grow a loyal following of real people who are genuinely interested in your brand. In short, fake Instagram followers and spam bots are a waste of time and money.
Not only can they mess up your metrics, but they can also damage your reputation and hamper your chances of success. To make sure that you get the most out of your Instagram marketing efforts, focus on organic growth and authentic engagement. In the end, these methods will help you attract real followers who will engage with your content and potentially purchase from you.