“Wherever you go, there they are.” The Allman Brothers Band’s marketing in the 1970s was successful because of this statement. The band played in small venues in Georgia and Alabama before becoming one of America’s most popular bands.
They eventually played at Madison Square Garden for three nights, selling more than 100 thousand tickets, and eat a peach allman’s album were in every household. This post will discuss how the Allman Brothers Band used marketing strategies to rise to fame and influence many people with their music.
Madison Square Garden Shows
After their small gigs, they started playing larger venues all over the country, including Madison Square Garden, where they played three nights in 1971 for more than 100 thousand people. A year later, they performed with Eric Clapton at Watkins Glen as one of the world’s largest rock festivals.
Their influence grew all over the world, and they continued to play at large venues like Madison Square Garden, where people could experience their music even if it weren’t as intimate as small gigs. They also used these shows to promote themselves by bringing out special guests who would join them on stage for songs that made headlines after big concerts.
Small Gigs
Many people picked the guitar and drum sticks with the desire to become rich and famous, but many don’t want to start from humble beginnings and take shortcuts to get there. The Allman Brothers Band didn’t do that; they played in small venues and worked their way up the music scene.
They were a southern band with plenty of talent to perform at larger venues but needed time to hone their craft before performing for big crowds. Their rise was slow because they played gigs where people could experience their music and influence. The Allman Brothers Band didn’t start out playing in arenas; they played in small venues where people could experience them for the first time.
The Allman Brothers also had a unique style of performing that wasn’t seen much before becoming popular, so it took some time to get used to their sound at smaller gigs. It helped hone their talent and allowed them to become a better band.
Record Deals
Finally, since they made a name for themselves, the Allman Brothers Band was able to get a record deal with Capricorn Records in 1971. This allowed them to produce more music and have it distributed all over the country. Their album Eat A Peach became one of America’s most popular albums and was in almost every household at the time.
The band also used their marketing skills to promote themselves by appearing on television shows, performing at big concerts, and even putting their album in stores. Their marketing strategies helped make them one of America’s most popular bands who hugely influenced their music. Their humble beginnings in Madison Square Garden performances allowed them to maximize their talent while building up excitement for people around the country.